Tag Archives: marketing

Festival of Enterprise: Saturday 18 July 2015

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FestivalOfEnterprise - graphicBU hosts its first ever Festival of Enterprise on Saturday 18 July 2015 in the Student Centre on Talbot Campus.

The event will bring together young people, practitioners, academics and local business leaders to foster entrepreneurial spirit in the region. The programme will include:

  • A series of short ‘on the sofa’ sessions at ‘The Enterprise Café’. Experienced entrepreneurs will reflect on the founding of their businesses and how these have been shaped by the peaks and pitfalls of their successes. Key topics include Creative, Marketing, Finance and Cyber Security, among others.
  • Networking opportunities with local business development organisations.
  • Year 12 student ‘Enterprise Den’. Participants will create a digital business with a prize giving at the end of the day in Kimmeridge House.

Keith Pretty, a Lecturer in Business Development for IT at BU said: “This event is a great opportunity for people to meet entrepreneurs and SMEs, and get a feel for how they can have an impact in the industry, learning valuable lessons from those who have seen their careers flourish.

“It’s also an opportunity for the university to engage with people of all ages in business development; fostering new talent in entrepreneurship together with offering useful advice and guidance from professionals.”

Matt Hawkins, Chairman and Founder of C4L, is already a confirmed speaker at the Festival of Enterprise. Matt explained why he is involved with this event: “I appreciate the opportunity to give something back to our Digital Hub community and hopefully help nurture some of the entrepreneurial talent the South Coast has to offer. Young entrepreneurs are our future and I commend BU for giving them this platform for growth, I hope sharing my experience and scars along my business journey will increase the student’s chance of success”.

The event will be supported by colleagues from the Arts University Bournemouth (AUB).

You can find more information and book on the Festival of Enterprise website.

Future of marketing discussed at annual BU communications lecture

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Over 270 local business leaders, marketers and Bournemouth University (BU) students and alumni attended The Annual Mike Warne Marketing Communications Lecture, which took place at BU.

A trio of brand leaders presented the need for change and innovation in marketing practises to ensure marketers keep abreast of new opportunities

Final year BA (Hons) Marketing students at Bournemouth University (BU), who organise the annual event with the support of The Chartered Institute of Marketing (CIM), secured three speakers who gave an insight into what the future might hold for their industries.

They included Warner Bros Executive Vice President of European Film Marketing, Con Gornell, who heads up planning and implementation of marketing campaigns for all film releases.

Mr Gornell believes marketers can learn important lessons from the film industry. He explained: “The media has historically always been in a state of change – in our business it’s about identifying and continuing practices that make you a successful marketer that’s important.”

Bournemouth University alumni Sarah Bulling, Product Communications Manager at Bournemouth based LV=, oversees marketing campaigns across a wide range of channels including TV, press and direct mail.

Ms Bulling described how the impact of the recession has resulted in LV= adapting its marketing strategy over the last five years and how it is now positioned to seize new marketing opportunities to strengthen its position as one of the UKs top car insurers.

Jonathan Fraser, Global Head of Strategy and Ideas at Holler, also gave a fascinating insight into what the next five years may bring in terms of the types of media channels, consumer data models and technological advances we can expect to be experiencing in future.

CIM Chief Executive Anne Godfrey addressed the conference and told students of the great responsibility being a marketer entailed, adding “the ‘recession’ was a reality for most companies but marketers need to adapt to a new normal. Doing more with less, embracing change and innovation and driving growth presents a real opportunity for professional marketers.”

Marketing multi-award pathway gets thumbs up from BU students

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A total of 114 BU students have signed up for The Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing programme, which is currently one of the single largest cohorts studying for this qualification in the UK.

The launch of the programme follows the award of Multi Award Pathway (MAP) status by CIM earlier in the year to three of Bournemouth University’s degree courses; BA (Hons) Marketing Communications, BA (Hons) Advertising and BSc (Hons) Marketing degrees.

The programme offers students the opportunity to achieve CIM’s professional qualification, the Introductory Certificate, during the current academic year. Successful students will receive their award in the summer of 2014.

The programme has already met with a favourable reaction from students.

“I’m really keen to get the CIM qualification, as it will enhance my CV and help me get a great placement next year,” said Ben Ridsdale, first year BA (Hons) Marketing Communications student.

Students are already updating their CVs to include their participation in the MAP study programme and give themselves an edge in seeking placement interviews.

The programme was launched by Graham Goode, senior lecturer at Bournemouth University with support from CIM’s network managers; Emma Neale and Christine Boswell-Munday.

Graham, a senior lecturer in marketing communications, said: “The strong take-up from BU Marketing and Advertising students demonstrates the benefits of additional practice-focussed learning, obtained from studying for recognised professional qualifications alongside what are good academic degree programmes.

“Students see this value-added opportunity as a first step in engagement with their discipline’s professional body, CIM, and a way to enhance their future employment and placement prospects”.

The programme will be evaluated during the coming year to determine what shape it should take for 2014/2015. The evaluation will assess the potential for additional study programmes on higher level CIM qualifications, where students now hold exemptions under the MAP award.

Dr Jeff Bray appears on BBC Radio Solent

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Dr Jeff Bray, a Senior Lecturer in Marketing and Retail management, appeared on Steve Harris’ Drivetime show on BBC Radio Solent, discussing the marketisation of Christmas and whether the popularity of adverts translates into sales.

Bray suggested advertising is money well spent saying “advertising helps to build retailers brand value and it subtly influences our purchase decisions”.

“Talkability is the important thing… Spending a lot on a creating a decent advert means businesses don’t have to spend that much showing it” said Bray, suggesting that YouTube and other online video outlets are the perfect place to watch a good advert.

Although he went on to suggest that advertising is hard to quantify as it is “difficult to know what is having influence on the customer”.

Strong response for Bangkok conference

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Planning for the 1st International Corporate and Marketing Communication in Asia Conference to be held in Bangkok on November 18-19 is progressing well, reports Prof Tom Watson of Bournemouth University.

He has recently returned from meeting his co-organisers Assoc Prof Jirayudh Sinthuphan and Assoc Prof Saravudh Anantachart of Chulalongkorn University.

The conference, organised in collaboration by the Thai university’s Faculty of Communication Arts and BU’s Media School, has attracted interest from across Asia and the Middle East.

The international review panel has chosen 30 abstracts from ten countries with a broad range of topics and approaches.

“At our meeting in Bangkok, the conference schedule was finalised and other arrangements confirmed. The facilities at Chula are very good and enable us to run two parallel streams of papers on both days”, said Prof Watson. “We are really pleased with the response which is far more positive than expected. Already almost all speakers are confirmed to attend and registered.”

The audience will also include Thai and regional academics and representatives of the national advertising, marketing communications and public relations sectors. The conference schedule will be published shortly at http://cuprimcconference.net/

Dr Chris Chapleo talks university branding in the Times Higher Education

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Senior Lecturer in Marketing Dr Chris Chapleo gave his opinion on a university’s branding strategy in the Times Higher Education.

Chris, who specialises in higher education marketing and branding, commented in an article discussing the University of Essex’s plans to work on their brand and identity.

Chris said in the article that he “struggled to see real differentiation” between their strategy and “any other good brand generally.”

He added that while many universities talk about the need to create a “distinctive” brand in the emerging market, they are “inherently similar and…don’t have absolute control over their products”.

Read the Times Higher Education article