Tag Archives: Christmas

Tweet the Tree

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tweet-treeThe 20ft Christmas Tree in the Atrium on Talbot Campus is hard to miss – but now you can decide the colour of the lights, and win yourself some prizes in the process. So join in with us, have some Christmas fun and enjoy our interactive Christmas Tree!

The rules:

 

Simply answer the question ‘What makes you #BUproud?’ on Twitter by sending a tweet to @bournemouthuni using one of the hashtags.

Choose from #BUcourses (pink) #BUsupport (white) #BUcommunity (blue), tell us why you voted for it and watch the colours on the tree change!

The tree looks at the last 10 tweets sent to @bournemouthuni and the colour of the tree will change depending on the volume of tweets for each hashtag.

Each morning the best tweet from the day before will be selected and the tweeter will win one of the following prizes:

  • AFC Bournemouth tickets
  • Dorset produce hamper
  • BU mugs
  • BU hoodie
  • Bottle of Champagne
  • £10 food voucher to spend on campus
  • Two free Odeon cinema tickets
  • £50 amazon voucher
  • sportBU one term membership
  •  BU t-shirt
  •  BU tankard
  •  £20 SUBU voucher

Winners will be invited to pick a present from under the tree and collect their prize.

This is all being done in a sustainable and cost effective way as the tree itself has been donated by New Forest Energy and after Christmas we’ll be chipping the tree to use it to fuel our biomass boiler, providing renewable heat for BU.

So Happy Tweeting and Happy Christmas from all at BU!

Dr Jeff Bray appears on BBC Radio Solent

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Dr Jeff Bray, a Senior Lecturer in Marketing and Retail management, appeared on Steve Harris’ Drivetime show on BBC Radio Solent, discussing the marketisation of Christmas and whether the popularity of adverts translates into sales.

Bray suggested advertising is money well spent saying “advertising helps to build retailers brand value and it subtly influences our purchase decisions”.

“Talkability is the important thing… Spending a lot on a creating a decent advert means businesses don’t have to spend that much showing it” said Bray, suggesting that YouTube and other online video outlets are the perfect place to watch a good advert.

Although he went on to suggest that advertising is hard to quantify as it is “difficult to know what is having influence on the customer”.