Tag Archives: Corporate Marketing Communications

Charities unite for Social Media strategy workshops

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A project to help charities create a social media strategy has started at Bournemouth University.

BU’s Creative Enterprise Bureau (CEB) worked in collaboration with BU students, local charities and local digital agency Adido to combine skills and knowledge of social media.

The project started with a workshop delivered by social media experts to introduce the idea of having a social media strategy and the benefits of social media, as well as sharing some social media best practice.

A number of the students will then work with the charities as mentors to provide feedback and guidance on their social media strategy and content plans. Representatives from Adido and BU will also continue to be involved with the charities as they progress their social media content plans.

Dr Ana Adi, a lecturer in marketing and corporate communication at Bournemouth University, led on the project and said, “This is a wonderful opportunity for us to showcase what we teach as a group as well as for the students to find an immediate avenue to implement what they have learned as part of our courses. The collaboration with the local agency brings us industry recognition for what we do as well.”

Charities involved in the project include Dorset Mind, Bournemouth Gateway Club, Dorset Blind Association, Diverse Abilities Plus, Dorset Mental Health Forum, and Streetwise & Safewise.

Dr Ana Adi discusses 10 years of Facebook on BBC Radio Solent

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Dr Ana Adi, Lecturer in Corporate Marketing Communications at BU, was interviewed on BBC Radio Solent’s Drivetime programme on the 10th anniversary of Facebook.

Ana, who specialises in digital and social media, spoke to presenter Steve Harris about how the social networking site has influenced our lives, and what might happen to it in the future.

“Whether they’ll be around in the form that we know, ten years from now with the rapid change of the internet, that’s very tough to answer,” she said.

The site currently has over 1 billion users of all ages, backgrounds and nationalities, and when asked by Steve if the site could be all things to all people, Ana said: “If we look at the numbers last year, Facebook’s popularity with a younger demographic has been decreasing, it’s only this year that they somehow seem to have got back on trend with the youth.

“There are a lot of issues there – of course, Facebook is trying in this attempt to be popular for a lot of people, and at the same time trying to make money out of the business model.

“They are trying to be many things for many people and that’s very challenging.”

She added that she believed young people would, however, continue to sign up to the site – often because they have no choice in the matter.

“Most young people, very young people actually, have a Facebook account because their parents create one for them,” said Ana.

Listen to the BBC Radio Solent interview (55 minutes into the programme)