Bournemouth University
About the event
The Centre for Entrepreneurship welcomes Rob Wingrove from RTH2015, who will give a guest talk on the Official Hospitality programme Rugby World Cup 2015, on Thursday 23 April.
Rugby World Cup 2015 is estimated to inject nearly £1billion into the British economy in 2015. With over 2.3m tickets up for sale, a global TV audience of 4billion and a record sponsor programme how do you create one of the biggest corporate hospitality programmes in history in a saturated market.
This presentation looks into three years of planning and development to deliver one of the largest commercial hospitality programmes for any global sporting event, and the marketing strategy and tactics implemented to achieve a forecast of over £110million in sales.
How to book
This is a free event for staff, students, businesses and BU Alumni. Tickets must be booked via the Centre for Entrepreneurship website.
Venue details
The Executive Business Centre
Bournemouth University
89 Holdenhurst Road
BH8 8EB
UK