Bournemouth University
About the event
Alistair Turner, the PR Director for Britain for Events Campaign, for BVEP – Britain Visits and Events Partnership, joins us for a guest lecture open to all Department of Events & Leisure staff and students.
Alistair will be discussing the recent release of the DCMS Business Visits and Events Strateg; which is the first overarching strategic approach to business events aiming to develop domestic and international market opportunities.
One of the key features of the strategy (and a first) is the creation of a Business Visits & Events Board, made up of events industry representatives, government departments and agencies, under the auspices of the GREAT programme. The new board is tasked with identifying business opportunities and to win more events for Britain, and represents new resources for the events industry.
Alistair plays a key role in its promoting its execution go forward and reflects progressive steps e.g. policy implications and further legitimisation of the events sector in UK. Please join us for what proves to be an informative session.
In addition, the strategy also acknowledges future governance, infrastructure and funding, visas and ‘welcome from Britain’ to international visitors, marketing and strategic partnerships. The strategy is also meant to play a key role in 2020 Export Drive in optimising unique world events to boost UK exports.
Venue details
Marconi Lecture Theatre
Kimmeridge House
Talbot Campus
BH12 5BB
UK