Brainstorming the Creative & Digital Economies

Posted on Thursday, June 28 2012

On 19 June 2012, Dr John Oliver, Dr Sukhpreet Singh and Conor O’Kane from the Advances in Media Management (AiMM) research group held a Brainstorm event for industry professionals and academics to investigate New Economic Models in the Digital Economy.

The idea behind the whole event was to bring together people from large and small businesses, as well as academics from Brunel and Westminster universities to generate ideas and create new innovative research proposals.

The event brought together a range of people including Mark Brandon, Commercial Director of Digital Sales at Virgin Media, Todd Green, Head of Business Development at Freemantle Media, Richard Fogg, Managing Director of CC Group and Professor Robert Picard from Oxford and Havard Universities.

The session started with discussing the differences and links between the business and economic model and the changes the digital economy has brought upon the different media businesses. The discussion allowed for great debate and the sharing of experiences from across the sector and how businesses have and will need to change in the digital age.

After the discussion the professionals and academics were tasked with creating new ideas with different people, asking themselves, how can we work together? The group generated some interesting and plausible ideas including; making revenue share models really work, researching the regulatory framework that will or will not be allow some business models to flourish and identifying a common set of standards to enable the public to understand the value of the mediated content they are accessing.

Dr Oliver said that “The feedback from both media professionals and the academics who attended the event has been incredibly positive, in fact many people have followed up with further ideas and suggestions on how to take things forward”.