News & Events

Dr Ana Adi, Lecturer in Corporate Marketing Communications at BU, was interviewed on BBC Radio Solent’s Drivetime programme on the 10^th anniversary of Facebook.

Ana, who specialises in digital and social media, spoke to presenter Steve Harris about how the social networking site has influenced our lives, and what might happen to it in the future.

“Whether they’ll be around in the form that we know, ten years from now with the rapid change of the internet, that’s very tough to answer,” she said.

The site currently has over 1 billion users of all ages, backgrounds and nationalities, and when asked by Steve if the site could be all things to all people, Ana said: “If we look at the numbers last year, Facebook’s popularity with a younger demographic has been decreasing, it’s only this year that they somehow seem to have got back on trend with the youth.

“There are a lot of issues there – of course, Facebook is trying in this attempt to be popular for a lot of people, and at the same time trying to make money out of the business model.

“They are trying to be many things for many people and that’s very challenging.”

She added that she believed young people would, however, continue to sign up to the site – often because they have no choice in the matter.

“Most young people, very young people actually, have a Facebook account because their parents create one for them,” said Ana.

Listen to the BBC Radio Solent interview (55 minutes into the programme)